The Swiss, if you didn't know, like to know where their meat comes from. And I am not just saying this because I have a picture of a giant chicken painted with the Swiss flag. The origins of all meat, no matter where you may find it, are carefully reported with a list at the back of the menu, a note to the side, or a sticker on the package. Perhaps this is even required by law, I do not know.
They're not quite as melodramatic as the "Made in the USA" labels, which have the ability to make one feel patriotic in the check-out line, but they get the job done. The Swiss like to buy Swiss, whether on principle or just because they like "Swiss quality." I find it convenient because it's usually code for "expensive."
Thursday, April 9, 2009