Friday, August 7, 2009

The Big Mac Index

Unless I am forced to do so by strange circumstances I strenuously avoid eating at McDonalds. Maybe everyone says this now? Sometimes I get into trouble by being too graphic about things I do not like to eat, especially when others really do, so I will leave it at that. In any case, having been an adolescent stockholder of MCD, this makes me feel slightly guilty and vaguely anti-American. Growing up in the shadow of corporate headquarters, though, it was somehow easier to support its plan for world domination, knowing it was at least benefitting neighbors and communities nearby. (Okay, and me.) All this to say, it makes good sense to me to use the Big Mac to evaluate currencies relative to the dollar. Despite never having had Big Macs in Europe, I'm pretty this also correctly indexes the horror we felt when the bill arrived in these various countries.


The Big Mac index compliments of The Economist

4 comments:

Pakistani Big Mac said...

I may be cheap, but I sure taste delicious! Try me with beef nihari!

Swiss Ms. said...

I wasn't aware Big Mac(s) read my blog. I'll try to be more sensitive in addressing foods in the future. Thanks for not flying off the handle.

OIJOY PHOTO - the blog said...

Have you ever tried long john silvers? It will change the way you think about fast food.

Swiss Ms. said...

Will it change the way I feel? That is my main beef with MCD....