Monday, September 7, 2009

Kein Heineken!

Today (American Labor Day) may have seemed like a good time to pop open a bottle of Keineken. But sadly, you may have a hard time getting hold of one, due to the patent infringement proceedings initiated by Heineken, in which a (Swiss) judge ordered the beer to be confiscated. Keineken was in fact created to protest Heineken's recent takeover of Eichhof (with a nod to Unser, another protest beer formed after Carlsberg's takeover of Feldschlösschen).

But I say, let the Northern Europeans have your lame stinky lagers! What pride is there in those? How much better (and more Swiss) would it be to have instead a collection of cantonal microbreweries, cranking out a nice variety of beer that actually tastes good? Leave the oversized cans to 14-year-olds. Drink watery lager at a football game. And demand more from your breweries. This is my advice, CH. I hope you take it. If not, please lower the import tax on German beer.

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